Nintendo Is Gearing Towards New Original IP In The Future

Nintendo is going to have to make some changes to keep up with the rest of the gaming world.

Nintendo President Shuntaro Furukawa says that the company will garner newer projects in its future lineup.

“I myself am looking at and studying various forms of entertainment," said the head honcho. "In the future, we will focus on creating new game series as well as long-sellers such as Mario and Zelda.”

According to Nikkei (via VGC), he emphasized that Nintendo needs to keep innovating so it stays competitive in the vastly saturated home entertainment marketplace. With the rise of Xbox Game Pass (which helped prosper great sales of the triple-A title Outriders), the massive success of the PS5 so far, and additional competitors for consumers' time and money like Netflix and Disney+, there's a lot to think about for the Big N.

"In order for customers to choose games in their finite time, they have to be interesting," said Furukawa according to VGC, "Competition is tough, and I am not optimistic."

Furukawa also explained how the hardware side of the business will be going in the future. He mentioned that the company is "constantly building up ideas for the new consoles the market is expecting, but there are some things we can’t do now due to technology and cost constraints." With COVID and rising costs for crucial computer parts in the market, we're not surprised.

In addition, Furukawa told Nikkei that "the deciding factor in whether or not to commercialize a product is whether it can create a new experience.” Right now, that seems like a long way away as the President mentions that we're in the middle of the Nintendo Switch's lifecycle. That means it's at least four years away, and Furukawa said, "The life cycle can still be extended."

Ever since the massively successful Splatoon splashed its way to the Wii U in 2014, Nintendo hasn't heavily invested in new intellectual properties. There have been smaller releases like Ever Oasis, Dragalia Lost, and Sushi Striker: The Way of the Sushido, but none have reached the heights of the kid squids' popularity. Perhaps with more of a budget and further marketing, these new games could succeed in today's market.

It's quite the surprise this strategy hasn't occurred at Nintendo in any major way for around seven years. Splatoon 2, alone, has sold over 10 million copies.


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